Manager/ Senior Manager - Marketing Posted On: August 07th, 2008 08:16 am
Location: Gurgaon, Haryana, India Skills:
Location: Gurgaon
Education: UG - B.A - Any
Specialization
PG - MBA/PGDM - Marketing
Industry Type: Other
Functional Area: ITES / BPO /
KPO / Customer Service /
Operations
• The candidate should have
the ability to generate value
propositions for aligned sectors
• Should be able to understand
the needs of the market and
create a relevant set of tools
necessary to go to market
effectively.
• Managing complexity: Is able
to work effectively in a
highly complex, diverse,
changing environment.
• High energy individual with
creative and interpersonal
abilities to problem solving.
• Ability to think
strategically and apply
principles in day to day
functioning.
• High on Execution and
deadline driven
• Out of box thinker
• Knowledge and
understanding/appreciation of
the marketing function.
• An understanding of the B2B
space and its various
stakeholders.
• An understanding of the
IT/BPO space and how it operates
• Marketing Acumen
The candidate should have
overall 7-8 years of work
experience (2-3 years in BPO
Marketing domain would be
preferred)
He/she should be able to
create marketing plans for
various industries and drive
the plan elements to execution
Knowledge of creating
marketing collaterals for the
company BPO offerings, shared
services offerings, corporate
pitches, client cases,client
testimonial videos etc.
-to take the company's BPO
message to external and
internal stakeholders
-to create and manage relevant
prospect and client facing
events and sponsorships
(including creation of
collaterals, theme and other
event communication)
-to work with aligned teams
and drive conversion of
specific opportunities by
proving deal-specific support
-to manage the market
intelligence programme and
provide ongoing insights using
external and internal sources
of information to deliver well
researched reports across
industries/competitors/specific deals
